RUSYAD, D. PATAGONIA’S BUSINESS APPROACH AS EFFECTIVE PERIPHERAL ROUTE OF MARKETING: VIRTUE-SPIRITED MARKETING PERSPECTIVE. Jurnal Komunikasi dan New Media (JKNM), [S. l.], v. 1, n. 2, p. 1–15, 2022. Disponível em: http://jurnal.undira.ac.id/jknm/article/view/67. Acesso em: 26 apr. 2024.